The Psychology Of Craigslist Melb Why We Love A Good Bargain - mail
Here, print and marketing operators solopress outline five psychological principles that help to explain why we may get a little carried away with black friday deals.
Consumer psychologist dr dimitri tsivrikos told the bbc in 2013:
Adele miner considers why we all love a good bargain so much, and how best to protect ourselves when buying
Yes, as the title says, we all love a bargain.
How does “scoring a deal” make people feel?
The deals certainly help, but there are a few deeper psychological reasons why black friday creates a perfect storm of consumerism.
What’s really motivating bargain hunters, and how dedicated are people to saving money?
“we're working at totally cross purposes,” observes new york psychologist april lane benson, author of to buy or not to buy:
For some shoppers, it’s about the thrill of the hunt.
The brain is easily tricked when it comes to getting a good deal.
Life is full of tradeoffs between benefits and costs.
By the end of the day, you can check some things off your shopping list and feel good about the bargains you were able to find, all while maintaining your sanity.
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Why we overshop and how to stop.
The psychology of a bargain.
“we're both looking at triggers, but marketers want people to buy mindlessly, and we want people to buy mindfully. ”
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There is a psychological aspect to this, too.
Sometimes, the benefits are worth the costs.
We love a ‘deal’.
Finding deals can make people feel good.
Loss aversion refers to the idea that we feel more strongly about losses than gains.
What’s behind the psychological need for getting a bargain?
This marketplace article (and audio) explains why:
Bargain shopping and discount prices can actually end up being expensive.
